Breakfast Is Getting 96% of Irish Kids off to a Good Start - Cereal For Diabetics
21% of girls and 15% of boys living in Ireland are overweight* -- bad dietary habits need to be reversed so that children can be protected from a life sentence of obesity. "Breakfast sets you up for the day and can set you up for life," John Flahavan, Chairman of the Irish Breakfast Cereal Association (IBCA), said at the launch of the IBCA, 'Back to Breakfast Week', in Dublin today. "Our data tells us that 96% per cent of Irish kids are eating breakfast, this is very good news as breakfast is a low fat meal and it makes a really positive contribution to the daily diet, the problems in the overall daily diet are not coming from breakfast, in fact breakfast is a protection against what is happening elsewhere in the day," according to Professor Albert Flynn, Irish Universities Nutrition Alliance, IUNA. "Breakfast is making a really positive contribution to the diet -- we now know that most kids are eating breakfast every day and we need to make sure that this good habit is extending into the teenage years, so that teenagers are also getting a good start to the day," added Professor Flynn. "The statistics on childhood obesity are worrying. However, the benefits kids are getting from eating breakfast are immense as almost 20 per cent of kids energy intake is coming from breakfast. It is high quality energy intake and reduces the need for snacking on empty calories," added Prof. Flynn. Speaking at the launch of 'Back to Breakfast Week', Margot Brennan, Irish Nutrition and ...
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